An SEC filing is confirming the acquisition of Directi by EIG. The deal is expected to be closed in Q4 of 2013 for $100-$110 million cash, or a combination of cash and stock at the election of the seller.
Once the deal goes through Endurance would also get Radix Registry which as 29 active new gTLD application of which 26 are in contention. Besides this, Directi also owns LogicBoxes, a solution for registrars, Skenzo, a domain name monetization company, and domain name registrar BigRock.com. BigRock.com has been popular among Indian users for its less expensive domain names offering. Media.net, a contextual ad company owned by Directi, has not been included in the pending deal yet. Directi had claimed that it has 47% marketshare in India – 1,653,187 of 3,507,100 domains in India are powered by Directi.
Endurance International runs hosting site such as Hostgator.com, Bluehost, HostMonster, JustHost and domain registrar such as Domains.com and Dotser.