Link popularity is one of the most important factors to determine your website’s search engine ranking. What is Link popularity, why it is important to increase the page rank of the website and how Google measure the link popularity? Before we start talking about how Google measure the link popularity, we need to clarify some fundamentals.
Link popularity means the number of sites that are linking to your site. The search engines use the number of inbound links to your site to calculate the ranking of your site. The actual number of links to your site is not the only variable used to calculate your link popularity but the search engines also examine the relevance of the links to the subject matter of your site.
For example, if you have a website related to web hosting has 10,000 inbound links, but the source of most of the inbound links are websites that are not related to web hosting, then the algorithm that search engines use to determine link popularity will take that into account, it calculates the link popularity accordingly. Hence, it is possible that if you have small numbers of inbound links but most of the links are relevant to your website then the link popularity of your website and website ranking, may higher than the other websites which have more inbound links than your website but most of the links are not relevant to their website.
Now, I hope you may understand what link popularity is and how it works. Now, we will look at how Google measures the link popularity. Google uses a number of variables in their algorithm to calculate the overall link popularity. Higher the score of your website, higher rank in the search listing.
Obviously, Google uses the inbound links to your website but it also measures the quality of your inbound links. That means, your site should have relevance links to your site. Also, you can post your link to the blogs and forums which are related to your web site. That will lead you higher link popularity and Google page ranking for your site.
Note: This is an old article and this may not be valid method according to new Google algorithm.