A key to website success is to become popular enough to be seen in search engine result pages (SERPs) where the competition is very high. This involves learning about search engine optimization (SEO), a means to help achieve high ranking success. It includes picking proper keywords and writing content for both visitors and search engine spiders. Along with keywords and content is the necessity to have a good link exchange. Most importantly, SEO is not an overnight process that can be done one day and results seen the next day. It will take time, effort and consistency.