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Topic: Search Engine Marketing - Optimising Your Website For MSN  (Read 3961 times)

Offline Tech

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Search Engine Marketing - Optimising Your Website For MSN
« on: October 14, 2007, 01:28:38 PM »
SE optimisation is a hot topic in internet marketing, so we have written a series of primers on the important factors in getting high search engine rankings. Each search engine is different and different search marketing techniques need to be used to get good rankings on them all.

MSN is the easiest of the search engines to get a competitive listing on. The important factors that need to be considered for MSN are as follows.

On Page

MSN reads and uses meta tags when ranking sites, so proper keywords at an appropriate density should be included. Title and descriptions should also include the keywords prominently and in the exact phrase that you want to rank on.

MSN also looks for keywords in the text and measures the same factors of prominence, density and close to links that Yahoo does.

Off Page

MSN has a high tolerance for reciprocal links and does not seem to apply any ageing or stability criteria to them.

When Microsoft finally decide that they are in the search engine business, things may change. But for the moment the fact is that you can put together a new site, add a few low quality reciprocal links and get a high ranking on MSN relatively easily. That is not always a bad thing. In fact, it is healthy to give new site some traffic and some exposure, to avoid an internet where the rich get richer, in search engine terms.

However the pitfall that I have seen is where sites get a good MSN ranking and then feel that the good Yahoo and the good Google ranking are only a matter of time. Each search engine places importance on different criteria and it measures them in different ways. Some links that get picked up by MSN will never be added by Google. So, celebrate your MSN ranking, but persevere with the search for top quality backlinks. Remember, this is a long term program and it will produce results in the long term.

Mark McCormack is a twenty year veteran of B2B marketing with extensive experience of internet marketing. His business, Markmedia, offers interim managment and consultancy advice in the UK. Their website is http://www.markmedia.org.uk and Mark can be contacted at http://EzineArticles.com/?expert=MarkD_McCormack
« Last Edit: January 01, 1970, 05:30:00 AM by Tech »
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Offline marrygorden

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Re: Search Engine Marketing - Optimising Your Website For MSN
« Reply #1 on: November 11, 2010, 09:40:11 AM »
Each search engine places importance on different criteria and it measures them in different ways. Some links that get picked up by MSN will never be added by Google. These all things are great to know about it.

Offline Nile Hadwards

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Re: Search Engine Marketing - Optimising Your Website For MSN
« Reply #2 on: November 26, 2010, 11:50:10 AM »
All search engine treat accordingly their algorithm. I still not try optimization for MSN.

Offline Johnrivera

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Re: Search Engine Marketing - Optimising Your Website For MSN
« Reply #3 on: May 30, 2011, 03:51:57 PM »
SEM is also called search engine promotion. It is the type of net promotion. It is the improving the visibility of net site & promote your net site with the high quality page rank from the help of it your net site traffic will be increased.
« Last Edit: May 30, 2011, 03:53:32 PM by Johnrivera »

Offline hiseredman

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Re: Search Engine Marketing - Optimising Your Website For MSN
« Reply #4 on: July 16, 2011, 06:53:51 PM »
Optimizing for MSN or Bing might not be a good idea if you want to rank well in Google. MSN is more onpage keyword orientated sop keyword stuffing works for it, but Google is anti-keyword stuffing so your rankings will drop there.
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