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What are the canonical link tags?

Started by seoservicesezone, January 10, 2012, 03:12:43 PM

seoservicesezone

What are the canonical link tags and what are the benefits of it?

Steve Smith

The three major search engines (Google, Yahoo and Bing) joined forces in February 2009 and introduced the canonical tag. That was supposed to be a revolutionary way to resolve the duplicate content issues that so many SEOs and web designers were so much worried about. It was the time that the myth about duplicate content penalties was still alive, although such thing doesn't exist. According to google specifying a canonical URL is "a hint" rather than a directive. The terms sounds too innocent and one wouldn't expect such distress as that many people have suffered from the catastrophic consequences of implementing the canonical link wrongly.