How to do Link baiting?

[richard branson]

How effective link baiting is to increase website ranking & Traffic  and  tell me how can I do link baiting properly?

[Steve Smith]

 You make a webpage or content that you feel will increase reputation fast. This page performs as bait. If the webpage is better, confidently the viewers of the page will get the bait and link back to the website on any other websites. It's all depending on the webpage's content .