What is Niche Marketing?
« on: February 05, 2013, 09:36:38 AM »
 Niche marketing focuses on only a small segment or group of people. In niche marketing, you have to narrow your focus and you have to target on only a small segment of consumers who have unique and similar needs. This small group of people who have similar and unique needs is called niche. For example, Ferrari car can be targeted on a small group of people who have a passion of speed and who can afford this type of costly car. Thus, it is obvious that in niche marketing you focus and target the people who have the same kind of passion and needs.