I host only one of clients websites at swissns.ch and I wish I could host all of them.
Uptime and reliability are taken as featured features.
If you are selling online, then expect your shoppers to check to see if you have SSL. Without it, they might not even stay long enough to see what you have to offer. At your online checkout, SSL clinches the sale. If you are using a reputable checkout system, it will offer SSL to your buyers for you. But remember, you may still want your own SSL in place for the other reasons listed here.