What are the best things you can do for effective landing pages?

[zomgmike]

What are the best things you can do for effective landing pages?  I'm working on them for https://sharktech.net

[neckozenica]

hi,

Keep your CTA, form fields and benefits 'above the fold'. In other words, make sure all your pertinent landing page information can be seen on screen, without having to scroll down. (People don't generally scroll - unless they're very motivated to do so.)

Complementary (and contrasting) colours - Colour design is extremely important in optimizing your landing page. Use complementary colour schemes to make your page appealing to the eye. Make your Call-to-Action in a contrasting colour to stand out.

[JesicaJoh]

I think focus on easy navigation, images should be fully relevant and website open very quick.

[RH-Calvin]

Landing page is the webpage where a visitor lands when redirected from an external webpage by the help of backlink. The landing page should be designed according to help enable maximum leads from the webpage.

[Scott Harwood]

Best Practices for Landing Pages

Create a headline that emphasizes the benefits.
Select an image that exemplifies the deal.
Make your copy stand out.
Above the fold, place the lead form.
Include a clear and prominent call to action.
Make a meaningful offer and give it away.
Only request what you require.
All navigation should be removed.