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Topic: what is mean by view through rate in google adwords  (Read 504 times)

Offline maheshseo

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what is mean by view through rate in google adwords
« on: October 30, 2017, 12:44:22 PM »
what is mean by view through rate in google ad words
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Offline sankalppatil

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Re: what is mean by view through rate in google adwords
« Reply #1 on: October 17, 2018, 11:33:56 AM »
A ratio showing the number of paid views of a video ad to the number of impressions. For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network.

Offline RH-Calvin

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Re: what is mean by view through rate in google adwords
« Reply #2 on: November 26, 2018, 11:52:33 AM »
YouTube TrueView ads are the most widely used pre-roll ads. A general rule of thumb is to expect a 15% view through rate. This means that 15% of users will go on to watch your video. But the advantage of using TrueView is that you only pay once a user chooses to engage for 30 seconds or more.
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