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what is mean by view through rate in google adwords

Started by maheshseo, October 30, 2017, 12:44:22 PM

maheshseo

what is mean by view through rate in google ad words

sankalppatil

A ratio showing the number of paid views of a video ad to the number of impressions. For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network.

RH-Calvin

YouTube TrueView ads are the most widely used pre-roll ads. A general rule of thumb is to expect a 15% view through rate. This means that 15% of users will go on to watch your video. But the advantage of using TrueView is that you only pay once a user chooses to engage for 30 seconds or more.
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Sagar789

it calculated based on the ratio of views and impr