Google has always come up with the new algorithms for updating and improving the search results. Following are the algorithms that are very important for search marketers.
Hummingbird is the name for the new search platform that Google is using from September 2013, the word hummingbird means “precise and fast”. It is used so that the query searched is not just taken into account by its words but also by the whole sentence. The main goal is to match the content both with the query and with the main website page.
GOOGLE MOBILE FRIENDLY UPDATE:
Google Mobile Friendly Update was introduced on April 21, 2015. It was introduced with the aim of enabling web pages to go mobile friendly. It means that the web pages would appear customized for mobile search results. It is also named as mobilegeddon and there are various names like mobilepocalyse, mopocalypse or mobocalypse.
GOOGLE PANDA UPDATE:
Google Panda Update was released on February, 2011. Its main purpose is to stop websites that have poor content quality from appearing on the search results page. It is always updated from time-to-time.
GOOGLE PENGUIN UPDATE:
Google Penguin Update was launched on April, 2012 to catch sites that spammed the search results page. It also helps sites gather a Google ranking by removing links and sites that spam the search results and other websites.
GOOGLE PIGEON UPDATE:
Google Pigeon Update was launched on July 24, 2014 for the U.S. English Results. This was introduced to improve the local search results and provide relevant and accurate results. Google stated that this will improve the distance and location ranking parameters.
GOOGLE PAYDAY UPDATE:
This was launched on June 11, 2013. It was introduced to clean up the “spammy queries.” This was done so that the rankings are not given to the wrong query terms and words.
GOOGLE PIRATE UPDATE:
This was launched on August, 2012. This was designed to filter and prevent sites that have copyright infringement reports from ranking well in the Google’s listings.
GOOGLE EMD (EXACT MATCH DOMAIN) UPDATE:
Google launched this filter on September, 2012. This was introduced to stop poor content sites from getting a good ranking on the Google’s Search Results only because of the matching terms with the domain names.
GOOGLE TOP HEAVY UPDATE:
This was launched by Google on January, 2012. It was done to prevent sites that were having ads more than limit from ranking well in the listings. There are fresh updates done periodically. These are the new algorithms launched by Google that come a lot in handy for the search marketers to have a good ranking/listing on the search results.