• Welcome to Web Hosting Community Forum for Webmasters - Web hosting Forum.
 

Recommended Providers

Fully Managed WordPress Hosting
lc_banner_leadgen_3
Fully Managed WordPress Hosting

WordPress Theme

Divi WordPress Theme
WPZOOM

Recent Topics

Forum Membership

Forum Membership

What is Website Siloing?

Started by grofee, May 13, 2022, 01:49:48 PM

grofee


Akshay_M

Website siloing, also known as silo structure or silo architecture, is a website organization technique used in search engine optimization (SEO) to improve a website's navigation, user experience, and search engine visibility. It involves grouping related content together into thematic sections or "silos" to create a hierarchical and organized structure.

The concept of website siloing is based on the idea that search engines, like Google, value websites that demonstrate topical relevance and clear organization. By structuring your website's content into distinct silos, you can help search engines understand the relationship between different pages and improve the overall user experience.

Here's how website siloing works:

Thematic Grouping: Content on your website is organized into distinct categories or themes, each representing a specific topic or subject. These categories become the main silos.

Main Silo Pages: Each silo has a main or top-level page that serves as a hub for that particular theme. This page usually contains an overview of the topic and links to subtopics within the same silo.

Subtopics: Each subtopic within a silo is a more specific aspect of the main topic. These subpages contain more detailed information, and they link back to the main silo page and to other relevant subtopics within the same silo.

Internal Linking: Siloing involves creating a strong internal linking structure. Pages within the same silo link to each other, reinforcing the topical relevance within that silo. Additionally, pages in one silo can link to relevant pages in other silos, but the emphasis is on keeping the majority of the linking within the silo.

URL Structure: URLs should reflect the hierarchical structure, making it easy for users and search engines to understand the organization of your content. For example: example.com/silo/main-topic/subtopic.

Benefits of Website Siloing:

Improved SEO: Siloing helps search engines understand the context and relationship between your content, which can improve rankings for relevant keywords.

Enhanced User Experience: Siloing makes it easier for visitors to navigate your website and find related content. This can reduce bounce rates and increase time spent on your site.

Clear Organization: Siloing creates a clear structure that is easy for both users and search engines to follow, enhancing the overall organization of your website.

Targeted Keyword Optimization: Each silo can focus on specific keywords, allowing you to target a range of relevant search terms.

Better Link Equity Distribution: With proper internal linking, link equity (authority) can flow more effectively throughout your website, boosting the ranking potential of important pages.

Website siloing is just one aspect of SEO, and while it can be beneficial, it's important to consider other SEO techniques as well. Proper keyword research, quality content creation, mobile optimization, and backlink building are also crucial for a successful SEO strategy.