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Google Rankbrain

Started by RH-Calvin, July 08, 2020, 02:09:44 PM

RH-Calvin

What is Google Rankbrain in SEO?
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RankBrain is a component of Google's core algorithm which uses machine learning to determine the most relevant results to search engine queries. Pre-RankBrain, Google utilized its basic algorithm to determine which results to show for a given query. Post-RankBrain, it is believed that the query now goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and the words of the query to determine the searcher's true intent. By discerning this true intent, Google can deliver more relevant results.