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Bounce rate

Started by RH-Calvin, July 08, 2020, 02:13:49 PM

RH-Calvin

What do you mean by bounce rate in Google analytics?
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Bounce rate is a unique metric within Google Analytics. It appears within many of the Google Analytics reports and can helpful when looking at the performance of your content or landing pages. However, as is often the case in any analysis, the secret to understanding the bounce rate metric is context. Taking bounce rate in Google Analytics at face value, or assuming that a high bounce rate indicates low engagement is unlikely to deliver any real insights into the actual performance of your content.