Exit rate

[RH-Calvin]

What do you mean by exit rate in Google analytics?

[grofee]

The exit rate is a google metric that shows the rate of exits from a web page. It determines whether the user continued to surf your website or not. Its calculation is the percentage of total exits divided by total page views.
There are two types of exits:
1. Unnatural Exits: when visitors unwillingly leave your website due to a technical problem.
2. Natural Exits: when visitors willingly close your website in a browser.