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Sessions in Analytics

Started by RH-Calvin, July 08, 2020, 02:14:26 PM

RH-Calvin

What is a session in Google analytics?
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Akshay_M

In the context of web analytics, a "session" refers to a single visit or interaction by a user on a website or application. Sessions are a fundamental metric used to analyze user behavior, track engagement, and measure the effectiveness of a website or online platform. Here are key aspects of sessions in analytics:

1. Definition of a Session:

A session begins when a user lands on a website or opens an app and ends when there is a period of inactivity, or when the user leaves the site or app. The exact criteria for ending a session can vary between analytics platforms, but common factors include a set period of inactivity (e.g., 30 minutes) or the closing of a browser tab.

2. Session Duration:

Session duration is the amount of time a user spends on a website or app during a single session. It is often measured in seconds or minutes. Longer session durations can indicate user engagement, while shorter durations may suggest that users are not finding what they need.

3. Pageviews per Session:

Pageviews per session is a metric that measures how many pages a user views during a single session. It provides insights into how deep users are exploring a website or app. A higher number of pageviews per session can indicate engagement and interest in the content.

4. Bounce Rate:

The bounce rate is the percentage of single-page sessions where a user leaves the website after viewing only one page. A high bounce rate may indicate that users are not finding what they expected or that the landing page does not meet their needs.