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What is Disallow In SEO?

Started by grofee, August 12, 2022, 01:29:48 PM

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Finding your competitors' backlinks is a valuable strategy in search engine optimization (SEO) to gain insights into their link-building strategies and potentially discover new link-building opportunities for your own website. Here are some methods and tools to help you find your competitors' backlinks:

1. Manual Google Search:

Perform a Google search using specific search operators to find backlinks to your competitors' websites. Use queries like:

link:competitor.com (replace "competitor.com" with your competitor's domain).
site:competitor.com (shows all pages from your competitor's domain).
related:competitor.com (finds websites related to your competitor).
While this method provides a basic list of backlinks, it may not be comprehensive.

2. SEO Tools:

Several SEO tools and backlink analysis tools can provide more comprehensive and organized data on your competitors' backlinks. Some popular tools include:

Ahrefs: Ahrefs offers a Backlink Checker tool that allows you to enter your competitor's domain and get detailed information on their backlinks, including referring domains, anchor text, and more.

Moz: Moz's Link Explorer tool provides insights into your competitors' backlinks, domain authority, and spam score.

Semrush: Semrush's Backlink Analytics tool provides a comprehensive view of your competitors' backlink profiles, including referring domains, anchor text, and more.

SEMrush Backlink Checker: SEMrush has a Backlink Checker tool that can show you backlinks for any domain or URL, allowing you to analyze your competitors.

Majestic: Majestic offers a Backlink Checker tool that provides data on backlinks, referring domains, and anchor text.

Open Site Explorer (OSE): OSE, by Moz, was a popular tool for backlink analysis, but it has been integrated into Moz's Link Explorer.

Most of these tools offer free trials or limited free versions with basic features. You can use them to get an initial view of your competitors' backlinks.

3. Competitive Analysis Tools:

Some SEO tools provide competitive analysis features that allow you to compare your website's backlink profile with that of your competitors. These tools can help identify gaps in your backlink strategy. For example, SEMrush and Ahrefs have competitive analysis features.

4. Backlink Explorer Websites:

There are also online backlink explorer websites that provide basic backlink data for free, such as SmallSEOTools, Backlink Watch, and Monitor Backlinks. While not as comprehensive as paid tools, they can give you a basic overview of your competitors' backlinks.

5. Content Analysis:

Sometimes, you can discover backlinks by analyzing your competitors' content. If your competitor has created valuable content that's been linked to by others, you can find those links by analyzing their content and reaching out to the linking websites for similar placements.

Remember that the goal of analyzing your competitors' backlinks is not just to replicate them but to gain insights into their link-building strategies and identify opportunities that align with your own content and SEO goals. Additionally, always focus on creating high-quality, valuable content that naturally attracts backlinks rather than solely relying on competitor analysis.


In SEO (Search Engine Optimization), "Disallow" refers to a directive that can be included in a website's robots.txt file to instruct search engine crawlers not to access or index specific web pages or directories on a website. The robots.txt file is a text file that tells search engine bots which parts of a website they are allowed to crawl and which parts they should avoid. The "Disallow" directive is used to explicitly block access to certain areas of a website.

Here's how the "Disallow" directive works:

Creating a Robots.txt File: To use the "Disallow" directive, a website owner or webmaster creates a robots.txt file and places it in the root directory of their website. The file is typically named "robots.txt."

Adding "Disallow" Directives: In the robots.txt file, webmasters can specify which parts of the website they want to disallow search engine crawlers from accessing. They do this by using the "Disallow" directive followed by a URL path or directory.

For example:

To disallow crawlers from accessing all pages in a specific directory: Disallow: /example-directory/
To disallow crawlers from accessing a specific page: Disallow: /example-page.html
Allow Directive (Optional): In addition to the "Disallow" directive, webmasters can use the "Allow" directive to explicitly allow access to certain pages or directories within a disallowed area. For example, if you've disallowed a directory but want to allow access to a specific subdirectory within it, you can use the "Allow" directive to specify the exception.

For example:

Disallow all pages in a directory except one: Disallow: /example-directory/ and Allow: /example-directory/allowed-page.html
Search Engine Compliance: Search engines, like Google and Bing, respect the directives in the robots.txt file when crawling websites. When a crawler encounters a "Disallow" directive for a specific URL or directory, it will not crawl or index those pages. However, it's essential to note that not all search engines may follow these directives, so it's considered a guideline rather than a strict rule.

The "Disallow" directive is useful for a variety of purposes in SEO, such as:

Keeping sensitive or private information off search engine results pages.
Preventing the indexing of duplicate content or low-quality pages.
Managing access to staging or development versions of a website.
Protecting specific areas of a website, such as admin panels or login pages, from being indexed.
It's important to use the "Disallow" directive carefully and accurately, as incorrect or overly restrictive disallow rules can unintentionally block important parts of your website from being indexed by search engines, potentially impacting your site's visibility in search results. It's recommended to regularly review and update your robots.txt file as your website's structure and content evolve.