What is NAP in SEO?

[grofee]

The NAP stands for "Name, Address, Phone number" and refers to the citation and consistency of a business's information across the internet, such as on the company website, search engine registration, social media profiles, etc. NAP data is utilized by search engines like Google and Bing within their algorithms when choosing companies to display to a user's search query. It is also important because of its impact on Search Engine Optimization (SEO).