What is ECPC?

[grofee]

The eCPC refers to the effective cost per click. While the CPC amount is predefined before the campaign is launched, the eCPC is usually used only after campaign completion or cost evaluation for ongoing campaigns. eCPC is often used for bookings with large commercial networks or ad placements with Google AdWords. Similar to the eCPC, eCPM is used for billing based on page impressions.