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What is PPC conversion rate?

Started by grofee, September 14, 2022, 02:36:58 PM

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PPC conversion rate in marketing is the percentage of people who convert after clicking on your ads. Depending on your goals, a conversion may mean they make a purchase, complete a contact form, request a free trial, or take another desired action.


PPC conversion rate, also known as Pay-Per-Click conversion rate, is a crucial metric in digital marketing that measures the effectiveness of a PPC advertising campaign. It represents the percentage of ad clicks that result in a desired action or conversion on a website. Conversions can include various actions, such as making a purchase, signing up for a newsletter, filling out a form, or downloading a resource, depending on the campaign's goals.

The formula to calculate PPC conversion rate is:

PPC Conversion Rate = (Number of Conversions / Number of Clicks) x 100

For example, if a PPC campaign generated 100 clicks and resulted in 10 conversions, the PPC conversion rate would be:

PPC Conversion Rate = (10 / 100) x 100 = 10%

A higher PPC conversion rate indicates that a higher percentage of users who clicked on the ad completed the desired action, making the campaign more effective. A lower conversion rate may suggest that the ad or landing page needs optimization to better align with the audience's expectations or to improve the user experience.

PPC conversion rate is a crucial performance indicator for advertisers as it directly impacts the return on investment (ROI) of the campaign. By tracking and optimizing conversion rates, advertisers can identify what elements of the campaign are working well and what areas need improvement, leading to more cost-effective and successful PPC campaigns.

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