What is Rich Snippets?

[grofee]

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

[Akshay_M]

Rich snippets, also known as rich results, are Google search results that display additional data. This extra data is usually pulled from structured data found in a page's HTML. Common rich snippet types include reviews, recipes, and events.
Rich snippets can include ratings, images, and prices. They can make your content stand out and boost organic traffic. Using your SEO strategy to target rich snippets can help increase your overall organic CTR (click-through rates).