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Types of PPC ads

Started by grofee, January 31, 2023, 02:29:03 PM


Types of PPC ads:
1. Search ads
2. Display ads
3. Remarketing Ads
4. Video Ads
5. Shopping Ads
6. Paid Social ads
7. Gmail Sponsored Ads


Pay-per-click (PPC) advertising offers various types of ad formats and placements to help businesses reach their target audience and achieve specific marketing goals. Here are some common types of PPC ads:

Search Ads:

Search ads are text-based ads that appear at the top or bottom of search engine results pages (SERPs) when users search for specific keywords or phrases. Google Ads (formerly Google AdWords) is a popular platform for creating search ads.
Display Ads:

Display ads are visual, image-based advertisements that appear on websites within the Google Display Network (GDN) or other advertising networks. These ads can include images, graphics, and text and are used for brand awareness and remarketing campaigns.
Shopping Ads:

Shopping ads, also known as product listing ads (PLAs), are used by e-commerce businesses to showcase individual products with images, prices, and brief descriptions. These ads typically appear in Google's Shopping tab and search results.
Video Ads:

Video ads are video-based advertisements that play before, during, or after online video content on platforms like YouTube or within the Google Display Network. Video ads can be skippable or non-skippable and are effective for brand awareness and engagement.
App Ads:

App ads, also known as mobile app install ads, promote mobile applications. These ads often appear on mobile devices within apps, on social media platforms, or in search engine results to encourage users to download or install the app.
Social Media Ads:

Social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, offer various ad formats, such as image ads, video ads, carousel ads, and sponsored content. These ads target users based on their demographic, interests, and behavior.
Remarketing/Retargeting Ads:

Remarketing or retargeting ads target users who have previously visited your website but did not convert. These ads "follow" users across the web, reminding them of your products or services and encouraging them to return to your site and complete a desired action.
Local Service Ads:

Local service ads are designed for local businesses, such as plumbers, electricians, or locksmiths. These ads appear at the top of Google search results and include information like your business's name, phone number, and user reviews.
Affiliate Marketing Ads:

Affiliate marketing ads are used by affiliate marketers to promote products or services on behalf of other businesses. Marketers earn a commission for each sale or action generated through their ads.
Dynamic Ads:

Dynamic ads automatically generate ad content based on user behavior and interests. These ads are often used in e-commerce and can dynamically display products or content relevant to the user.
Text Ads with Ad Extensions:

Text ads can be enhanced with ad extensions, such as site link extensions, callout extensions, location extensions, and more. These extensions provide additional information and encourage users to take specific actions, like calling or visiting a store.
Interactive Ads:

Interactive ads engage users with interactive elements, such as quizzes, polls, or games. These ads can be effective for increasing user engagement and brand interaction.
The choice of PPC ad type depends on your business goals, target audience, and advertising budget. Many businesses use a combination of these ad types to create comprehensive digital advertising campaigns. When planning your PPC advertising strategy, it's essential to understand your objectives and select the most appropriate ad formats and platforms to achieve them.