Adbrite is an easy online advertising program that brings advertisers and website publishers together for their mutual benefit. This technique is useful for both the Advertisers and Website Owners. Advertisers can purchase ad packages and have their ads placed on a number of robust participating websites. Website owners can have paid ads placed on their websites and earn money from the ad.
Header tags, also known as heading tags, are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header tags improve the readability and SEO of a webpage.
ORM is an abbreviation for Online Reputation Management. ORM is a mere combination of traditional marketing, search engine marketing, and public relations. ORM in digital marketing assists businesses in establishing and maintaining a positive brand image on the internet.
Dynamic HTML or DHTML refers to a combination of regular HTML (Hypertext Markup Language) and various programming languages to increase a web page's interactivity. Good examples are drag-and-drop features and drop-down menus that appear when a user moves their mouse over a certain section of the page.
Ecommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
Google Docs is an online word processor included as part of the free, web-based Google Docs Editors suite offered by Google, which also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep.
Meta Tags That Improve SEO: 1. Title tag 2. Meta description 3. Canonical tag 4. Alternative text tag 5. Robots meta tag 6. Open graph meta tags and Twitter cards 7. Header tags 8. Responsive design meta tag
A niche is a highly specific portion of a market or target audience. A website that caters to a particular niche is not interested in drawing the masses to their homepage. Instead, they want only those visitors who are passionate about or highly desire what they offer.
Search Engine Optimization is technically used as a marketing tool rather than marketing itself. It enhances the marketing scopes and magnifies the reach for a particular brand by attracting an increasing number of potential users. SEO basically optimizes a web page and makes it more engaging for the end-users.
Ways to Produce High-Quality Content: 1. Know Your Search Intent and Call to Action 2. Use Proper Formatting for Readability 3. See What's Trending and Create a Backlog of Content Ideas 4. Do Thorough Research to Maintain Trust and Authority 5. Make Topics Unique by Adding Your Own Perspective 6. Capitalize on Your Own Experiences, Studies, and Data 7. Target a Niche Subtopic 8. Diversify with Multimedia Content 9. Review and Edit Prior to Publishing 10. Use Analytical Data to Measure Content Performance and Adjust Your Strategy
SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. When you use SEO automation, you reduce the amount of manual work you need to do for your campaign and it can help you speed up tedious tasks. While you can't automate every SEO process, you can automate some tasks to help improve efficiency.
MEAN, MERN, and MEVN are technology stacks that help people create websites and mobile applications.
MEAN stack is often synonyms with the entire technology stack due to its wide popularity. However, the reusable codes, end-to-end Java support, and use of a single language throughout the stack make MERN a preferred technology stack.
MERN stack comes as an updated version to the MEAN. As a result, the high-end applications created using the MERN offer highly engaging and interactive user interfaces.
MEVN stack offers one of the quickest developments of different mobile and web-based applications. It uses multiple tools to provide high-end performing apps for numerous clients.
A parked domain is a domain name that is registered, but not connected to an online service like a website or email hosting. In other words, it is a purchased domain name that is not currently being used. Instead, it is "parked" for future use.
Agile Methodology meaning a practice that promotes continuous iteration of development and testing throughout the software development lifecycle of the project. In the Agile model in software testing, both development and testing activities are concurrent, unlike the Waterfall model.
Search engine submission refers to the process of submitting the URL or domain name of a site or page to a search engine for consideration. Search engine submissions are beneficial for website promotion. It is a type of online marketing that helps website developers increase the ranking of a site. There are two main methods of search engine submission: submitting one page at a time through Webmaster tools or by generating a sitemap to submit all pages for consideration at once. Web developers can use search engine submissions to improve sites and outperform competitors, as well as to inform various search engine optimization strategies.
Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that 'niche' does not exist, but is created by smart marketing techniques and identifying what the customer wants.
Most Important SEO Tips You Need to Know: 1. Remove Anything that Slows Down Your Site 2. Link to Other Websites with Relevant Content 3. Write for Humans First, Search Engines Second 4. Encourage Other Trustworthy Sites to Link to You 5. Have Web Analytics in Place at the Start 6. Write Unique and Relevant Meta Descriptions for Every Page 7. Use a Simple, Readable URL Structure 8. Build Momentum with Social Signals 9. Use the Right Keywords in Images 10. Publish Unique Content Consistently to Improve SEO
Disadvantages of Cascading Style Sheets: 1. CSS, CSS 1 up to CSS3, result in creating of confusion among web browsers. 2. With CSS, what works with one browser might not always work with another. The web developers need to test for compatibility, running the program across multiple browsers. 3. There exists a scarcity of security. 4. After making the changes we need to confirm the compatibility if they appear. The similar change affects on all the browsers. 5. The programing language world is complicated for non-developers and beginners. Different levels of CSS i.e. CSS, CSS 2, CSS 3 are often quite confusing. 6. Browser compatibility (some styles sheet are supported and some are not). 7. CSS works differently on different browsers. IE and Opera supports CSS as different logic. 8. There might be cross-browser issues while using CSS. 9. There are multiple levels which creates confusion for non-developers and beginners.
A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.
Google Autocomplete is a search feature within Google that allows users to complete searches faster as they are beginning to type. It can be found in Google's search box, the Google app, and anywhere else that has a Google search box. The Autocomplete feature is powered by RankBrain, a key component of Google's machine learning search algorithm that uses deep learning that helps users get better results.
Best File Integrity Monitoring (FIM) Tools: 1. SolarWinds Security Event Manager - A top SIEM system that integrates a file integrity manager to ensure that log files feeding event data into security assessments are not tampered with. Installs on Windows Server. 2. ManageEngine ADAudit Plus - A system security bundle that logs all user activities, linking each account to an actual person through the data in AD and protecting data. Runs on Windows Server. 3. ManageEngine EventLog Analyzer - A suite of data security services that centers on log file management. This is available for Windows Server and Linux. 4. Datadog Security and Compliance Monitoring Be among the first to trial this new security service from the cloud-based Datadog system monitoring platform. 5. Netwrix Auditor A package of access rights management and data protection service that includes a file integrity monitor. Installs on Windows Server. 6. OSSEC A free, open-source host-based intrusion detection system (HIDS) that includes file integrity monitoring. Installs on Windows, Linux, Unix, or macOS. 7. Samhain File Integrity A free, open-source file integrity monitor and HIDS. This system is written for Linux, Unix, and macOS and can run on Windows over Cygwin.