There are some tactics that you can use to promote your e-commerce website:
Create Social Presence
To create engagement with the customers you need to create social presence on different social media platforms with images and videos and quality content.
Optimize your website, use keywords, images, videos in a language that users use naturally to search for a product or service.
Creating great content for people looking to buy your product is a great way to bring traffic to your site and provide helpful information that positions your brand as an authoritative voice in your vertical.
Using Google Ads for search engine marketing gives you an opportunity to bid on keywords so that you can show up first in search engine results pages
Advertise on social platforms
Social media is a great place to focus ad spend because you know people are spending time on social platforms.
It includes include an influencer writing a blog post about your product, posting social media content reviewing or demonstrating your product or talking about your product at an event.