Hi all,

I'm pitching for a digital marketing strategy for a non-profit looking to increase awareness about their brand, and to leverage new donors using digital marketing tools. I'm a bit out of the game when it comes to non-profit marketing, and I'm hoping to get some new insights and ideas in a collective brainstorm.



Keep in mind:

I am not permitted to solicit donors using digital marketing tools, or specifically ask for donations (needs to be subtle)

The strategy includes social media content, but is not a social-only strategy

The brand already uses Google adwords and analytics.



Any ideas about resources or case studies I can use for fresh ideas?



Thanks in advance!