Most effective SEO techniques:
1. Find Your Competitors’ Best Performing Pages
2. Inform Your Content Strategy Using a Keyword Gap Analysis
3. Use Digital PR to Earn Authority Backlinks
4. Improve Your Organic CTR Using PPC Testing
5. Optimize for ‘People Also Ask’
6. Steal Your Competitor’s Broken Backlinks
7. Use Supporting Content to Show Topical Expertise
8. Use Internal Links to Supercharge Page 2 Rankings
9. Optimize for Core Web Vitals
10. Make Your PR Team’s Efforts Work Harder for SEO and Turn Brand Mentions Into Links
11. Optimize for Image Search
12. Clean Up Toxic Links
